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You’ll laugh, you’ll cry, you’ll rent an Alexa

9 Comments Published by Matthew Jeppsen February 17th, 2011 in Art, Cameras, News

From Inspiration Studios, the guys that brought you the hilarious Subtleties of the Slate spoof, here is an introduction to Arri Alexa’s Direct to Edit feature. Perfectly played…

9 Responses to “You’ll laugh, you’ll cry, you’ll rent an Alexa”  

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  1. 1 Brian Feb 17th, 2011 at 1:58 pm

    Hahaha, look at 1:36.

  2. 2 Paul Feb 17th, 2011 at 3:24 pm

    LMAO – that was brilliant! Well Done :-)

  3. 3 Benjamin Rowland Feb 17th, 2011 at 4:41 pm

    I’ve worked with some of the Log-C footage from the Alexa in Apple Color – it looks great when graded and offers a lot of control over the image. Props to Arri for bringing simplicity to the post workflow.

  4. 4 Andrew Gupta Feb 17th, 2011 at 4:47 pm

    Well, when you make a fifty thousand dollar camera, I imagine it needs to be designed for renters.

  5. 5 Chad Einbinder Feb 17th, 2011 at 5:03 pm

    Wonderful. So funny. And informative, too. Can’t wait to rent one. Bravo!

  6. 6 Sean Healey Feb 22nd, 2011 at 11:56 am

    Andrew,

    I think your forgetting that the Sony Betacam D600 cost around 60k and thousand of folks bought that camera.

  7. 7 Nick Feb 24th, 2011 at 6:34 pm

    I laughed out loud at the SLR bit. And looks like there’s a little subtle joke in the white balance presets as well. Very, very well done!

  8. 8 Matthew Jeppsen Feb 24th, 2011 at 7:44 pm

    Haha, @Nick, just noticed the WTF White Balance preset. Brilliant. Good catch!

    -MJ

  9. 9 Pablo Korona Feb 26th, 2011 at 11:50 am

    Ace. Very ace. Love it.