From Inspiration Studios, the guys that brought you the hilarious Subtleties of the Slate spoof, here is an introduction to Arri Alexa’s Direct to Edit feature. Perfectly played…

9 Responses to “You’ll laugh, you’ll cry, you’ll rent an Alexa”  

  1. 1 Brian

    Hahaha, look at 1:36.

  2. 2 Paul

    LMAO – that was brilliant! Well Done :-)

  3. 3 Benjamin Rowland

    I’ve worked with some of the Log-C footage from the Alexa in Apple Color – it looks great when graded and offers a lot of control over the image. Props to Arri for bringing simplicity to the post workflow.

  4. 4 Andrew Gupta

    Well, when you make a fifty thousand dollar camera, I imagine it needs to be designed for renters.

  5. 5 Chad Einbinder

    Wonderful. So funny. And informative, too. Can’t wait to rent one. Bravo!

  6. 6 Sean Healey


    I think your forgetting that the Sony Betacam D600 cost around 60k and thousand of folks bought that camera.

  7. 7 Nick

    I laughed out loud at the SLR bit. And looks like there’s a little subtle joke in the white balance presets as well. Very, very well done!

  8. 8 Matthew Jeppsen

    Haha, @Nick, just noticed the WTF White Balance preset. Brilliant. Good catch!


  9. 9 Pablo Korona

    Ace. Very ace. Love it.

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