RedAntenna Indie Distribution Platform [14:57m]: Download

One of the challenges for independent filmmakers and content creators is distributing and monetizing your work. Independent digital distribution options are becoming more and more viable, but setting up a store, taking orders, and dealing with bandwidth costs are not trivial matters.

RedAntenna, a company billing itself as “eBay meets iTunes,” has built itself around the idea that content creators need a marketplace to share their work. They are developing marketing and exposure opportunities for users, as well as an affiliate structure with user configurable rates. With a simple business model that takes care of all the distribution details for a modest percentage of sales, RedAntenna looks to be an attractive option for indies.

I spoke with a RedAntenna representative about the finer points of the service and got all the details. You can listen to the interview by subscribing to our podcast feed.