According to a new study of 3,000 teens and adults by IMMI, nearly 20% of episodic content from two major networks is watched online in lieu of the TV. The study was limited to fourteen shows in total, but it is indicative of a growing trend.

IMMI claims that of those individuals who watch “primetime network” television online, half of them are doing so instead of watching the shows on television. About one third of online viewers watch online to catch up on missed episodes or missed parts of shows. The remaining 20 percent are filling in their viewing with additional shows available online.

Times they are a-changing.