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	<title>Comments on: Reports of ProApps Death Have Been Greatly Exaggerated</title>
	<atom:link href="http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html</link>
	<description>Serving up fresh, crispy news and views for creators and consumers of digital video</description>
	<pubDate>Thu, 18 Mar 2010 00:27:00 +0000</pubDate>
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		<title>By: Steve Speed</title>
		<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-36152</link>
		<dc:creator>Steve Speed</dc:creator>
		<pubDate>Thu, 14 Feb 2008 15:17:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-36152</guid>
		<description>ProApps sell, mac Pros, sell Macbook Pros, sell iPods, sell iPhones.  Ad infinitum...

The halo effect is not imaginary.

Based on the gorgeous new interface of Aperture and Logic I am very much looking forward to seeing what Apple have up their sleeve for the rest of the ProApps stable.</description>
		<content:encoded><![CDATA[<p>ProApps sell, mac Pros, sell Macbook Pros, sell iPods, sell iPhones.  Ad infinitum&#8230;</p>
<p>The halo effect is not imaginary.</p>
<p>Based on the gorgeous new interface of Aperture and Logic I am very much looking forward to seeing what Apple have up their sleeve for the rest of the ProApps stable.</p>
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		<title>By: m</title>
		<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35991</link>
		<dc:creator>m</dc:creator>
		<pubDate>Thu, 14 Feb 2008 06:16:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35991</guid>
		<description>I personally know guys on the pro-apps team... I don't think anything is brewing. This phenomenon with companies and trade shows happens all the time. Look at video games and E3... and then look what happened to E3. whatever. 

I'm really looking forward to the next releases from the team.</description>
		<content:encoded><![CDATA[<p>I personally know guys on the pro-apps team&#8230; I don&#8217;t think anything is brewing. This phenomenon with companies and trade shows happens all the time. Look at video games and E3&#8230; and then look what happened to E3. whatever. </p>
<p>I&#8217;m really looking forward to the next releases from the team.</p>
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		<title>By: Matthew Jeppsen</title>
		<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35988</link>
		<dc:creator>Matthew Jeppsen</dc:creator>
		<pubDate>Thu, 14 Feb 2008 05:20:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35988</guid>
		<description>I agree that they tend to have a pro-Apple slant, but bear in mind that the writer at Roughly Drafted has a history of well-researched and informative articles that lend validity to his points here. My opinion of course...we may all be shocked at what the Turtle-neck'd One announces (or doesn't announce).

-Matt Jeppsen</description>
		<content:encoded><![CDATA[<p>I agree that they tend to have a pro-Apple slant, but bear in mind that the writer at Roughly Drafted has a history of well-researched and informative articles that lend validity to his points here. My opinion of course&#8230;we may all be shocked at what the Turtle-neck&#8217;d One announces (or doesn&#8217;t announce).</p>
<p>-Matt Jeppsen</p>
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		<title>By: Isaac Botkin</title>
		<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35973</link>
		<dc:creator>Isaac Botkin</dc:creator>
		<pubDate>Thu, 14 Feb 2008 03:45:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35973</guid>
		<description>The article would seem more objective if it didn't feature pictures of Apple employees photoshopped onto superheros and Microsoft employees photoshopped onto comic book villains. ;-)

But the real question in my mind is margin. Sure it's the pro apps that sell the pro Macs, which are more expensive... but how much more profit does Apple make on them?</description>
		<content:encoded><![CDATA[<p>The article would seem more objective if it didn&#8217;t feature pictures of Apple employees photoshopped onto superheros and Microsoft employees photoshopped onto comic book villains. ;-)</p>
<p>But the real question in my mind is margin. Sure it&#8217;s the pro apps that sell the pro Macs, which are more expensive&#8230; but how much more profit does Apple make on them?</p>
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		<title>By: Matthew Jeppsen</title>
		<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35952</link>
		<dc:creator>Matthew Jeppsen</dc:creator>
		<pubDate>Thu, 14 Feb 2008 01:48:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35952</guid>
		<description>It's been suggested other places, but this one was the first I've read that seriously talked about a ProApps sales rumor. http://provideocoalition.com/index.php/fcapria/story/apple_avid_and_nab/P0/

-Matt Jeppsen</description>
		<content:encoded><![CDATA[<p>It&#8217;s been suggested other places, but this one was the first I&#8217;ve read that seriously talked about a ProApps sales rumor. <a href="http://provideocoalition.com/index.php/fcapria/story/apple_avid_and_nab/P0/" rel="nofollow">http://provideocoalition.com/index.php/fcapria/story/apple_avid_and_nab/P0/</a></p>
<p>-Matt Jeppsen</p>
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		<title>By: moni</title>
		<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35944</link>
		<dc:creator>moni</dc:creator>
		<pubDate>Thu, 14 Feb 2008 00:20:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35944</guid>
		<description>Who are the boneheads suggesting that the pro apps team is being sold? They can't honestly be serious.</description>
		<content:encoded><![CDATA[<p>Who are the boneheads suggesting that the pro apps team is being sold? They can&#8217;t honestly be serious.</p>
]]></content:encoded>
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		<title>By: Anthony</title>
		<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35936</link>
		<dc:creator>Anthony</dc:creator>
		<pubDate>Wed, 13 Feb 2008 22:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35936</guid>
		<description>Yup. I already said as much three days beforehand:

"When you read articles about feature film editors and special effects studios using Appleâ€™s tools, itâ€™s never with a $599 Mac Mini. No. Itâ€™s with a big-ass, tricked out system, or several of them:"

http://techthoughts.org/2008/02/09/no-apple-or-avid-at-nab-08

Not only does FCS sell more Macs, it sells more of the _expensive_ Macs. 

Anthony Burokas
Publisher, TechThoughts.org</description>
		<content:encoded><![CDATA[<p>Yup. I already said as much three days beforehand:</p>
<p>&#8220;When you read articles about feature film editors and special effects studios using Appleâ€™s tools, itâ€™s never with a $599 Mac Mini. No. Itâ€™s with a big-ass, tricked out system, or several of them:&#8221;</p>
<p><a href="http://techthoughts.org/2008/02/09/no-apple-or-avid-at-nab-08" rel="nofollow">http://techthoughts.org/2008/02/09/no-apple-or-avid-at-nab-08</a></p>
<p>Not only does FCS sell more Macs, it sells more of the _expensive_ Macs. </p>
<p>Anthony Burokas<br />
Publisher, TechThoughts.org</p>
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		<title>By: Jill</title>
		<link>http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35917</link>
		<dc:creator>Jill</dc:creator>
		<pubDate>Wed, 13 Feb 2008 18:01:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.freshdv.com/2008/02/reports-of-proapps-death-have-been-greatly-exaggerated.html#comment-35917</guid>
		<description>Yeah, no way is Apple going to let Quicktime fall to the wayside. It's way too important to their digital media strategy. iTunes, even, is a way of keeping Quicktime on computers. Final Cut Studio probably sells more macs than anything other software.</description>
		<content:encoded><![CDATA[<p>Yeah, no way is Apple going to let Quicktime fall to the wayside. It&#8217;s way too important to their digital media strategy. iTunes, even, is a way of keeping Quicktime on computers. Final Cut Studio probably sells more macs than anything other software.</p>
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