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Reports of ProApps Death Have Been Greatly Exaggerated
Published by Matthew Jeppsen February 12th, 2008 in NLE, News, Software, WebIn an extremely detailed and well thought-out post, Roughly Drafted calmly pours a steaming mug of SimmaDown for the video community that is perpetuating the rumor that Apple is shopping it’s Pro Applications around to the highest bidder. These rumors really surfaced after Apple’s announcement that, like Avid, they would not have a booth presence at NAB 2008. This post is well worth the read if you are even mildly concerned that Final Cut Studio will be leaving the Apple fold in the near future.
“…Apple’s Pro Apps aren’t designed to pull in dramatic revenues on their own or the company wouldn’t have slashed their prices and bundled them into a $1299 package…Pro Apps are obviously designed primarily to sell Macs and establish markets around Apple’s Mac OS X platform.”
“…development efforts invested in Final Cut Studio apps are also recycled for the consumer market. Apple introduced iMovie 08 as a new product last fall, but it was really a port of much of the latest work done for Final Cut Pro…Apple couldn’t afford to do this if it weren’t sharing its development costs with a higher end paid version, and if both editions (as well as the middle prosumer version) weren’t successfully working to sell Mac hardware. The suggestion that Apple is trying to dump Final Cut Pro upon a third party is ridiculous. Apple doesn’t need the money that sale would generate as much as it needs the control over which platforms Final Cut Studio supports and the shared efforts that result in first class consumer applications that add a lot of value to its consumer Macs.”
“After working for a decade to doggedly and successful defend its QuickTime platform from assimilation by Microsoft’s Advanced Streaming Format and Windows Media, Apple isn’t going to hand off its crowning achievement and the keystone of its applications strategy to a third party with less cash, less clout, and no interest in selling Apple’s hardware.”
Those are just a few short snippets, the entire Roughly Drafted article is extremely informative and well-reasoned. Not to be missed.
(Link via StudioDaily)
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Yeah, no way is Apple going to let Quicktime fall to the wayside. It’s way too important to their digital media strategy. iTunes, even, is a way of keeping Quicktime on computers. Final Cut Studio probably sells more macs than anything other software.
Yup. I already said as much three days beforehand:
“When you read articles about feature film editors and special effects studios using Apple’s tools, it’s never with a $599 Mac Mini. No. It’s with a big-ass, tricked out system, or several of them:”
http://techthoughts.org/2008/02/09/no-apple-or-avid-at-nab-08
Not only does FCS sell more Macs, it sells more of the _expensive_ Macs.
Anthony Burokas
Publisher, TechThoughts.org
Who are the boneheads suggesting that the pro apps team is being sold? They can’t honestly be serious.
It’s been suggested other places, but this one was the first I’ve read that seriously talked about a ProApps sales rumor. http://provideocoalition.com/index.php/fcapria/story/apple_avid_and_nab/P0/
-Matt Jeppsen
The article would seem more objective if it didn’t feature pictures of Apple employees photoshopped onto superheros and Microsoft employees photoshopped onto comic book villains. ;-)
But the real question in my mind is margin. Sure it’s the pro apps that sell the pro Macs, which are more expensive… but how much more profit does Apple make on them?
I agree that they tend to have a pro-Apple slant, but bear in mind that the writer at Roughly Drafted has a history of well-researched and informative articles that lend validity to his points here. My opinion of course…we may all be shocked at what the Turtle-neck’d One announces (or doesn’t announce).
-Matt Jeppsen
I personally know guys on the pro-apps team… I don’t think anything is brewing. This phenomenon with companies and trade shows happens all the time. Look at video games and E3… and then look what happened to E3. whatever.
I’m really looking forward to the next releases from the team.
ProApps sell, mac Pros, sell Macbook Pros, sell iPods, sell iPhones. Ad infinitum…
The halo effect is not imaginary.
Based on the gorgeous new interface of Aperture and Logic I am very much looking forward to seeing what Apple have up their sleeve for the rest of the ProApps stable.