HD For Indies is hosting a video presentation by Mark Pederson of OffHollywood, taped at Tekserve recently. Mark talks about their involvement with Red Digital Cinema early on, learning to shoot with this new camera and format (“…take most of what you know about High Def and throw it out the window”), and how they have positioned themselves early on as experts in this new arena. He also discusses the tools the RED camera gives you, like a histogram and the “false color” mode, both which indicate clipping and exposure data. These and other tools contribute to the overall RAW digital negative philosophy of shooting with the RED camera…get the most dynamic range and data in the field, and make it pretty in post (my words). Mark also addresses the “disruptive technology” aspect of the new camera…how players in the industry are being careful with their statements about RED based on if it might have an adverse effect on their career. He briefly mentions RED plans for worldwide local service centers, which is also another major concern with this new camera system.

We’ve also added this to our continually-updated big bucket of RED-related links.