While his film is still in (select) theaters, John August has shared a Director’s Commentary audio track online. The idea is that you load it up in your MP3 player of choice (*cough iPod*) and go watch the movie in theaters again, but this time with audio company of John August and Ryan Reynolds. Two points he makes that are worth noting here:

2. Don’t try to listen to it on your first viewing. The movie is confusing enough. Hearing me blather on about some esoteric detail will increase the bewilderment, not lessen it.
6. Be respectful: If you’re listening to the commentary, sit away from other people, so they’re not hearing it. Yes, that’s just common sense and common courtesy, but I thought I’d point it out.

This is not the first time an in-theater commentary has been suggested…as Kevin Smith recorded one for Clerks II but was prevented from sharing it online by the distributing studio. So this looks like a movie first. John is also running a trailer competition on his site, has shared intimate production details, and the first nine minutes of the film are available online…looks like they are leveraging every viral buzz trick in the book to market the movie. Smart filmmaker.

(Thanks for the tip, Rick!)