After years of campaigning by health organizations and child advocacy groups, the Motion Picture Association of America has decided to take a harder stance against cigarette smoking in the movies.

“In the past, illegal teen smoking has been a factor in the rating of films, alongside other parental concerns such as sex, violence and adult language,â€? the MPAA said in a statement. “Now, all smoking will be considered, and depictions that glamorize smoking or movies that feature pervasive smoking outside of a historic or other mitigating context may receive a higher rating.”

So that pretty much guarantees that every cliche’d student film will get a higher rating, right? Variety has the scoop.