Variety has the news on iTunes deal with the makers of “That”, a direct-to-dvd snowboarding action movie made by indies Forum Snowboards. This is significant as it’s the first video content iTunes has sourced from anyone other than a major studio or distributor.

“Though the Mac maker wouldn’t comment on future plans, the deal with Forum indicates iTunes will selectively sell video outside of its high-profile deals with companies like Disney, NBC and Lionsgate.

Given iTunes’ dominance in the nascent digital download market, that’s sure to generate hordes of interest among independent film producers in all genres who don’t have a distributor.

Did I mention that as filmmakers we live in very exciting and opportunity-filled times?