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In-Camera Effects used extensively in new BMW spot
Published by Matthew Jeppsen March 8th, 2007 in Art, Cameras, Effects, News, Post-Production, Production 
Studio Daily has an interesting article on the use of lighting effects in a new BMW commercial for the M6. Wanted Films directors Nick Thornton-Jones and Warren Du Preez applied their experience with still imagery to the spot, and were able to accomplish 95% of the spot without VFX. Head on over to SD to read more about the process and watch the commercial.
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