Colorist Jean-Luc Gason has an interesting blog post concerning shooting and color grading 4:4:4 10 bit log footage from the Viper camera. (A summary by Mike Curtis touches on all the major points and was a bit easier for me to read. Thanks, Mike.) Jean-Luc makes some great points. One paragraph that caught my eye:

“…4:4:4 won’t transform your image into something wonderful. In fact, simply looking at 2 images, I wouldn’t be able to tell which one is 4:4:4 and which one is 4:2:2… 4:4:4 will only gives you more room to grade your images, you’ll see less problems coming when pushing gain, gamma or so in your image, you’ll have better half tints, smoother tint gradients… But it won’t transform your HD video into 35mm scope. HD is HD. Point.”

He also makes the statement that the quality of HD footage “is at its VERY BEST 16mm”. Definately a must read.