Easier than stealing. Almost as cheap.

Jack Black fans rejoice, Tenacious D has a new album due out next month. And “The Pick of Destiny” pre-orders at iTunes will also be treated to a short film in which Jack and Kyle warp through time and space to fight the Time Goblin. Seriously, what could be better than that? There is a 3-minute preview of the video at the iTunes Store. In classic “D” fashion the video is over-the-top corny and ridiculous, fans will not be disappointed.

Anyway, I said all that to say this…at the end of the video preview, they’ve got this little tagline; “iTunes. Easier than stealing. Almost as cheap.” It’s glib for sure, particularly when spoken by Jack Black. But the statement also rings very true. Making audio and video content sufficiently convenient and cheap is probably the best way for the RIAA and MPAA to combat piracy and illegal filesharing. An outdated business model with inflated pricing and overly-restrictive DRM coupled with a shoot-first-ask-questions-later attitude towards consumers, is not.

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