Adobe just bought Serious Magic, makers of DVRack, Ultra and Vlog It.

“The purchase of Serious Magic accelerates our vision to make, not just video but all dynamic media, an even more ubiquitous communications vehicle, whether you’re delivering content for the broadcast market, over the web or on mobile devices,” said John Loiacono, senior vice president of the Creative Solutions Business Unit at Adobe, in prepared remarks.

(Via HD For Indies)