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Consumers aren’t buying it: High-definition DVD market disappointing so far
Published by admin September 2nd, 2006 in NewsHD-DVD and Blu-ray sales are not as good as analysts had hoped, and retailers are not happy with the market to date. Technical issues and confusion over the competing formats are a few of the reasons cited for the weak market response.
“Neither format is selling well or at the level I had expected. I had expected early adopters to step up and other retailers have had the same experience,” said Bjorn Dybdahl, president of San Antonio, Texas-based specialty store Bjorn’s.“…Blu-ray has faced complaints of sub-par picture quality on discs, talk of component shortages for players and other technical issues…”
“…along comes the first Blu-ray player from Samsung and that’s when my expectations were hurt. When we put the disc in, all the sales people looked around and said it doesn’t look much better than a standard DVD…”
Here’s the biggest reason why I believe the hi-def DVD formats are faltering…they offer consumers no compelling reason to upgrade. I’ll elaborate:
*There is no increased convenience or capability.
Some of the reasons consumers embraced the DVD format over VHS were increased capacity, the convenience of chaptering, and no rewinding.
*The quality difference is not THAT MUCH better than SD DVDs.
Yes, you can see it. But it is an incremental upgrade at best, and the average consumer (that is content with cable TV or highly-compressed satellite MPEG-2 streams) does not see the value in the High-Definition upgrade.
We previously reported on the potential blue diode shortages that may limit player availability in the immediate future.
(Via Slashdot)
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While some of this still holds true, the situation is arguably
changing now that the Sony Playstation 3 is shipping. I read
somewhere that sales of Blu-ray discs basically doubled in the
first two weeks of 2007, which happens to be right after Sony
sold a whole lot of PS3s.
And let’s not ignore the affect of pricing on all of this. Few
people are likely to drop nearly $1000 on a standalone HD player
when there are hardly any HD movie titles available and so much
confusion with the competing formats, etc. But offer them
something like the PS3 starting at $499 which does more than
just play HD movies, and now you’ve got their attention. Plus
many stores are offering significant rebates if you buy an
HD player with an HDTV, meaning you can (for example) get the
Toshiba player for effectively $299. Suddenly it starts to make
sense to buy the players, and lo and behold people are starting
to buy HD movies.
The spread of HD disc players isn’t likely to be nearly as
quick as adoption of standard DVD players was, but it’s coming.