HDBeat has an intriguing post that discusses a new feature available on the XBox360. Project Gotham Racing 3 gamers that subscribe to XBoxLive can tune into a Project Gotham channel that allows them to watch the highest ranked players online going head to head.

“Ask yourself, if someone walked up to you right now and told you the best street racer in the world was racing his Ferarri F50 through NYC streets and taking on all comers, would you watch? Read on my friend.

…I can pick my own soundtrack from my Windows XP machine and at any hour of the day I have 3-8 races to choose from that I can watch live or tape-delayed from the beginning. I can follow any car and use any camera angle including the amazingly realistic in-car view.

…I can get all the excitement of your average F1 race any time I want, and better yet, challenge the winner afterwards. Overall, a much more compelling experience than other sporting event broadcast in high definition, even if it is just a game.”